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Arriving at Excellence

You are better off improving your strengths than improving your weaknesses.

You are the only one who can use your ability!

When my husband and I started our business 28 years ago, neither one of us knew much about entrepreneurship.

My husband doesn’t like to talk on the phone, interview job applicants, or close deals. He’s best at design and production work. On the other hand, give me a mechanical task and you’ll find me holding a white flag of surrender before I even start.

It didn’t take long to reveal that his 10 fingers and my mouth were the keys to our business succeeding. Instead of me learning production tasks and him speaking to customers, we divided up responsibility based on our individual strengths. Read more